On the face of it, Shagster seems a rather frivolous bit of social software. I predict that it may well be a spectacular success, especially among men who seem rather more inclined to compete on this issue than women (with some notable exceptions, of course!). Equally, the level of precision might deter many, since statistics seem much more fun when made up on the spot to suit current audience…

What I find interesting is that this could have a completely tangential “bonus” functionality. The reason to fill up the database is ego — but then if someone is infected with HIV, or treated for an STD or whatever, then it would be possible to notify their “shagged network” that they might want to get tested. If this was the original aim of the site, it would indubitably bomb. But the point of the site is ego and yet one of the side-effects is potentially life-saving.

Interesting, doncha think?