Simon is one of these people that hisses and shouts at the television whenever a 090 number or a short txt code (for those of you not in the UK, essentially these are just phone lines and cellphone numbers that cost a published amount to call/txt) is thrown up on the screen. The likes of Big Brother, the X Factor and other “phone in to have your say” shows simply irritate him. Personally, I choose to just understand that millions are paying for the prizes, or people, or salaries of the execs & celebs by calling in and am pretty much unbothered by their wasting their money.

But this is pretty much the only form of micropayments that has been proven to work thusfar. Although perhaps soon I’ll be proven wrong