Geeks/developers/programmers/whatever you want to call them love their text editors. Most learn one in a great deal of detail very early on and are forever committed. The skill level gets so high that productivity slows significantly whenever forced to use an alternative, however snazzier-looking the output. There is evidence that the most productive alpha geeks all use text editors to manage their todo lists and to achieve all sorts of other things that benefit from being seamlessly executed, without needing to think about the tool being used (think coding!).
Normal people, on the other hand, don’t spend years indoors, in darkened rooms, learning to get productive with your average text editor. They have lives, play sports and find that the majority of their friends exist in the real world 😉 They are also quite likely to not use a computer with any great intensity until they go to work and become business people. But when they do, they discover Excel.
Excel is the text editor of normal business people. In the same way that your average geek will choose their favourite text editor as the easy tool-to-hand for any job, you find business people doing all sorts of things with Excel. Some geeks do the same. For many business people, it is simply the tool with which they are best acquainted, that provides the interface of least resistance. Some people really do seem to think in Excel. Just the same way all the geeks see their text editors as extensions of themselves.
Maybe we’re not all so different underneath after all. Well, with the exception of those Powerpoint freaks. That’s just not natural